Untamed business processes #BTF09

You know that you’re getting near the end of a conference when the number of people on the panel is almost as many as the number in the audience. The last session of the day is a breakout, and I attended a panel with Craig Le Clair, Chip Gliedman and a third analyst (George) who was substituted in for Paul Hamerman, but for some reason they had not spent the necessary 10 seconds to update the title slide.

They classify processes into “tamed”, meaning those that are so structured, they’re embedded within packaged applications such as ERP and CRM; and “untamed”, including everything else, including all those processes that we implement in BPMS. I’m not sure that I agree that some of their untamed processes are not structured; rather, a packaged app doesn’t provide the right degree of flexibility, or the market for the process is small enough that there isn’t a packaged app to deal with that process.

Forrester has an interesting format for this type of panel, where each of the analysts takes on a persona and a set of opinions that I don’t think necessarily represents their own opinions: although I like the light-hearted back and forth conversational manner, this has too much of the air of a high school debate club where anyone can argue any side as required rather than analysts who actually hold opinions on this subjects. I found this one to be too distracting to focus on the content.

That’s it for the Forrester Business Technology Forum; all in all, a lot of great content in a fast-paced two days. There could have been more on Lean business process improvement rather than Lean software process improvement, especially considering that half of the vendors in the showcase were BPMS vendors, but I still gained a lot of value from the conference.

Social media and business activity monitoring #BTF09

James Kobielus and Natalie Petouhoff presented at a breakout session on social media as a method for gaining visibility into your customer service processes: customers will react on social media channels such as Twitter, Facebook, review and community sites, and blogs if they have either a good or bad customer service experience. I’m not sure that this fits into the classic definition of BAM, but it does provide insight into how well you’re working with your customers.

They referred to the “witness factor” that social media has on business transformation: if people within the company know that they are being watched and commented upon, they often change their behavior in order to make those comments more favorable. Social media provides one window for a company into their customers’ impressions of the company and products; since people are much more likely to comment if they have a bad experience than a good one, those are overwhelmingly negative, but still represent valid complaints.

One problem with many current BAM applications is that they’re trapped within a BPMS framework, and are focused primarily on the data and events generated by that BPMS. Instead, we need to move towards a more comprehensive monitoring environment that can accept information from a number of different sources, including social media channels. Just think of tweets as events that can feed into a monitoring dashboard, allowing a customer service representative to review and respond to those in the context of any other customer-related events and information. Kobielus mentioned that there is little integration of social media into traditional BAM tools, but I think that we’ll see this sort of functionality being offered by other tools, such as more forward-thinking CRM.

This seemed to be a bit of a disjointed presentation, with social media on one side and BAM on the other, but there are ways to bring this together: in advance of this session, I started a discussion with my fellow Enterprise Irregulars about Twitter being used for customer engagement (not just one-way PR blasts), which has resulted in a fascinating stream of messages that weave around these same issues. After I’ve had a chance to digest those a bit more, and think about how this impacts on business processes, I’ll bring some of those ideas forward.

Lean application development strategies #BTF09

Dan Carmel from SpringCM gave the second keynote today, focused on his premise that SaaS = Lean. Although I would agree that many SaaS applications are Lean from a customer’s standpoint, that’s not true with all of them. Yes, using SaaS applications potentially has a much leaner footprint for a customer since there is no hardware or software on their own site, but you also need to consider the efforts to integrate with other systems, including on-premise systems. If the SaaS app (or any on-premise app, for that matter) can be reconfigured and integrated with a minimal effort, then things continue to look Lean; if it’s closed and requires custom kludges to integrate, then not so much.

He went through some good examples of Lean and extensible SaaS environments, such as Salesforce.com and Webex Connect, then pointed out some areas where on-premise systems can be a big challenge, but SaaS can provide sufficient business value even at lower volumes: ECM, for example (no surprise, since that’s what SpringCM sells), where high initial costs tend to keep all but large companies from deploying internally.

He then introduced Joe Graves of Stratus Technologies (a SpringCM customer) about their journey with SaaS. They started using Salesforce.com about five years ago, deploying to 170 users worldwide in a matter of weeks from the start of the project. They use a number of applications integrated with Salesforce.com, and when they needed ECM for contract management, they selected SpringCM because it’s tightly integrated and because they were already sold on the value of SaaS. He outlined their benefits: lower upfront costs with no capital outlay, quicker implementation time, reduced operational issues such as storage management and disaster recovery, and allows IT to focus higher up in the value chain rather that fussing with operational issues that don’t improve competitive differentiation. Although many people have concerns about customization and integration, security, and uptime of SaaS apps, Graves pointed out that there are ways to deal with all of these when you’re working with a properly built app, and that as long as it meets your functional and operational requirements, there isn’t a problem. [As I like to point out to people who use the highly publicized downtime of SaaS apps such as Salesforce.com and Gmail as justification for not using SaaS: your internal systems go down too, it’s just not publicized across the internet; in fact, the level of transparency that a SaaS provider has around their failures can increase customer commitment.]

Forge your Lean process improvement game plan #BTF09

After an intro by Mike Gilpin, Clay Richardson gave the first keynote of the second day, focused on Lean process improvement. We were visited by the ghost of BPM past being Michael Hammer and business process reengineering, focused on mass production but forgetting the people; essentially, it became a euphemism for downsizing. The ghost of BPM present, although it has moved beyond that frightening past, is stuffed full of consultants, books, tools and certification programs, to the point of confusion. The ghost of BPM future, however, envisions an empowered front line and engaged customers.

There’s a greater demand for BPM than ever – 66% of those that Forrester surveyed want to do more with BPM – but almost no one has increased budget to implement it. ROI might still be used to sell BPM projects (necessary in these budgetary times), but the final metrics will be business value-based, since ROI doesn’t necessarily measure the actual business improvement.

Lean is shaping the new world of process improvement: processes are moving from standardized to flexible, and the focus is moving from ROI to value since the old IT-centric metrics just don’t work any more. From an implementation standpoint, Lean is about moving from waterfall to Agile, and shifting from on-premise to cloud computing environments.

In order to develop a process improvement game plan, it’s necessary to understand your approach (methodology, tools) and your strategic intent; he had an interesting Lean process improvement (LPI) measure where looking at the correlation between those two factors could diagnose whether an enterprise’s process improvement efforts are bloated, lean or anemic. From there, each of those ranges has a specific plan: if bloated, then you need to connect your process to strategy, and eliminate waste from the BPM technology portfolio (which could mean eliminating some of the tools that you use); if anemic, improve process governance and your process improvement talent pool.

Any process methodology needs to be customized to your specific environment and requirements, and you need to assess gaps in your skills (particularly process analysts) and work towards empowering the business. Process improvement has to be connected to your value drivers, including the center of excellence.

Interesting discussion following between Richardson and Gilpin, especially about BPM mashups (Richardson is just as hot about social BPM as I am): he says that the key to a successful mashup environment that will be used by business people is to make it look like Microsoft Office 2007. He also mentioned that closely pairing a process analyst with the developers can reduce bloat on the project since it reduces the amount of miscommunication across that critical boundary (this, of course, assumes that the process analysts comes from the business side and not part of the development team to begin with).

End of the day, on to the evening #BTF09

Jim Haney, CIO of Harley-Davidson, presented on how they’re taking the Lean principles that they already use in manufacturing, and applying to their IT operations. They’re obviously focused on their customers: he started with a picture of a grey-bearded biker in bandana and shades, and pointed out that they do everything for him. 🙂 However, it was the end of the day and I didn’t find the rest of the talk sufficiently compelling to blog about.

Today’s been a bit of a marathon, especially following on the heels of 2-1/2 days at Gartner in Orlando earlier this week, and it’s not over yet: I’m off to the reception on the vendor show floor, then to a special event for women executives to discuss building personal brand, sponsored by Lombardi. Although I’m typically not a big fan of women-only events because I think that they just emphasize the divide, this looks like it will be an interesting panel and I’m looking forward to add in my two cents worth.

Designing compelling customer-facing user experiences #BTF09

For the last breakout of the day before the final keynote, I attended Mike Gualtieri’s session on designing customer-facing user interfaces. He started with the idea that application developers have to be involved in user experience design, and not just leave it to the designers (which is, of course, exactly what we did in the bad old days of development when there was no such thing as a user experience designer). Forrester defines user experience as “users’ perceptions of the usefulness, usability, and desirability of a Web application based upon the sum of all their direct and indirect interactions with it”, and propose that a great UX is useful, usable and desirable.

User experience impacts how your customers feel about you, and it’s also not just about the interfaces that the customer works with directly: a second-hand interface can also impact the customer experience, as you know if you’ve ever waited ages while a hotel desk clerk clicks their way through a complex interface in order to check you in. A good UX can increase purchases, retain customers and attract more customers; leaving it to chance hurts your conversion rates, alienates customers and increases your development costs due to redesign and redevelopment.

Gualtieri argues that UX design is Lean (although you could argue that only good UX design is Lean), and sets out best practices for good UX design:

  • Become your users, by listening to their needs, observing them in their natural habitat, creating personas, and empathizing with them. Users typically don’t articulate their needs fully or accurately so it’s not sufficient to just listen to them, but they will demonstrate them if you watch how they do their work. This type of user research is not the same as gathering requirements from business stakeholders; remember the Henry Ford quote: “If I asked people what they wanted, they would have said faster horses”. Forrester uses personas in their own materials – for example, representing an application development manager, complete with picture and name – and I’m seeing some companies such as Global 360 use these for BPMS user interface design.
  • Design first, and understand constraints and potential areas of change as well as the different personas that you discovered in your user research. Keep in mind that you have to serve business goals by serving user goals. Create rough prototypes first, and don’t rush into development or lock into a design too soon. There is some amount of art UX design, so don’t assume that tools can do it for you. Keep the basic principles in mind: useful, usable and desirable.
  • Trust no one: test your designs. It doesn’t matter how many experts review the designs, there is no better review of some features than testing the UX with a range of intended users. Remember that this is not just about usability, it’s also about usefulness and desirability.
  • Inject UX design into your software development life cycle. Everyone on the team should understand why UX design is important, and be incented to help create great UX. UX design should be part of your development process, and requires someone on the team to own the UX design efforts. You still need to use the same techniques as discussed in the other best practices, not just do the design in isolation from the users, but having it integrated into the development team will improve the overall software design.

He finished with the ideas that your development efforts are essentially wasted if the user experience isn’t done right, but it doesn’t have to add a lot of time or money to your project. Good UX design is the mark of a great application development team.

Can packaged applications ever be Lean? #BTF09

Chip Gliedman, George Lawrie and John Rymer participated in a panel on packaged applications and Lean.

Rymer argued that packaged apps can never be Lean, since most are locked down, closed engines where the vendor controls the architecture, they’re expensive and difficult to upgrade, they use more functions than customers use, they provide a single general UI for all user personas, and each upgrade includes more crap that you don’t need. I tend to be on his side in this argument about some types of appls (as you might guess about someone who used to write code for a living), although I’m also a fan of buy over build because of that elusive promise of a lower TCO.

Gliedman argued the opposite side, pointing out that you just can’t build the level of functionality that a packaged application provides, and there can be data and integration issues once you abandon the wisdom of a single monolithic system that holds all your data and rules. I tend to agree with respect to functionality, such as process modeling: you really don’t want to build your own graphical process modeler, and the alternative is hacking your own process together using naked BPEL or some table-driven kludge. Custom coding also does not guarantee any sort of flexibility, since many changes may require significant development projects (if you write bad code, that is), rather than a package app that may be more configurable.

It’s never a 100% choice between packaged apps and custom development, however: you will always have some of each, and the key is finding the optimal mix. Lean packaged apps tend to be very fit-to-purpose, but that means that they become more like components or services than apps: I think that the key may be to look at composing apps from these Lean components rather than building Lean from scratch. Of course, that’s just service-oriented architecture, albeit with REST interfaces to SaaS services rather than SOAP interfaces to internal systems.

There are cases where Lean apps are completely sufficient for purpose, and we’re seeing a lot of that in the consumer Web 2.0 space. Consider Gmail as an alternative to an Exchange server (regardless of whether you use Outlook as a desktop client, which you can do with either): less functionality, but for most of us, it’s completely sufficient, and no footprint within an organization. SaaS, however, doesn’t not necessarily mean Lean. Also, there are a lot of Lean principles that can be applied to packaged application deployment, even if the app itself isn’t all that Lean: favoring modular applications; using open source; and using standards-based apps that fit into your architecture. Don’t build everything, just the things that provide your competitive differentiation where you can’t really do what you need in a packaged apps; for those things where you are doing the same all every other company, suck it up and consider a packaged app, even if it’s bulky.

Clearly, Gliedman is either insane or a secret plant from [insert large enterprise vendor name here], and Rymer is an incurable coder who probably has a ponytail tucked into his shirt collar. 🙂 Nonetheless, an entertaining discussion.

How Can Lean Software Enable You To Better Serve The Business? #BTF09

John Rymer and Dave West presented a breakout session in the application development track on how Lean software development practices can be applied in your business. This obviously had a big focus on Agile, and how it can be used within large organizations. Unlike what some people think, Agile isn’t cowboy coding: it is quite disciplined, but it is optimized for delivering the right thing (from a business standpoint) in the minimal time. It’s all based on four principles: deliver the right product, provide hard value, simplify the platform, and allow efficient evolution. An optimal strategy depends on all four of those elements, but Agile projects may deliver on two or three of them, proving the value of Agile before a full Agile strategy is in use.

In order to apply these principles across your entire application development portfolio, you need a strategy that addresses these elements, and provides some way to measure the impact of such a strategy. Delivering the right product requires a focus on people and talent, and the industrial concepts of mass customization rather than mass production; providing hard value requires linking your development process to value streams with their focus on investment return; simplifying the platform requires a focus on tools and technology; and allowing efficient evolution requires optimizing work processes both within development teams and across the organization. I especially liked their chart comparing today’s practices in tools and technologies against Lean practices:

Today’s practices

Lean practices

Install for today and tomorrow Install for today, architect for tomorrow
Configure a general UI for many users Design for people in their work roles
Adopt integrated suites Adopt narrow-purpose modules and services
No component substitution is allowed Component substitution is allowed
Architectural evolution is slow by design Architectural evolution is constant by design

There are ways to bring Agile into an organization, even when budgets are flat and there is the perception that legacy systems just can’t be replaced without yet another huge project expense. Likely, your developers are already practicing some Agile methods already, and you could easily gain permission to prove these out in non-critical systems development.

Good session, with a high-speed tag team between Rymer and West. Unfortunately, the logistics aren’t quite as good as the general sessions: too-small meeting rooms requiring elevator access from the main conference area, no tables and no wifi coverage (at least in the room that I was in at this time).

Waterfall contracts and iterative development don’t mix #BTF09

The post title is the best quote from Tom Higgins, CIO of the Territory Insurance Office in Australia, who came all the way from Darwin to speak at both the Gartner and Forrester conferences this week. I had a chance for a chat at the airport with him while waiting for our flight from Orlando to Chicago (and introduced him to the wonder that is the Chicago transit system), and caught his Appian-sponsored lunch presentation today.

TIO is a government-backed insurance operation that covers risks that most insurance companies won’t take on, including workers’ compensation, cyclone damage and other personal and P&C policies. They were looking to reduce their operational costs by making their claims operation more efficient, but also reducing their claims costs by reducing the length of disability claims, which can often be done through proper case management during the period of a claim. Originally the business was set on a COTS (commercial off-the-shelf) claims management system, but when they compared that with BPM, they realized that it met their requirements much better than the COTS systems available due to the ease of use and flexibility. They short-listed three vendors and did a three-day proof of concept with each; that managed to knock one vendor completely out of the running due to the complexity of the implementation, in spite of them being a large and well-respected vendor in the space (no, he didn’t say who; yes, he told me over a beer; and no, I won’t tell you).

For a short presentation, he spent quite a bit of time talking about the contract – including the “waterfall contracts and iterative development don’t mix” line – and I have to agree that this is an incredibly critical part of any BPM project, and very often is handled extremely poorly. The contract needs to focus on risk management, and you can’t let your lawyers force you into a fixed-price contract that has pre-defined waterfall-type milestones in it if you don’t know exactly what you want; in my experience, no BPM project has ever started with the business knowing exactly what they want ahead of time, and I don’t imagine that many do, so don’t mistake a contract for a project plan. If you plan on doing iterative or Agile development, where the requirements are defined gradually as you go along, then a fixed-price contract just won’t work, and will be a higher risk even though many (misinformed) executives believe that fixed price is always lower risk. Going with a time and materials contract requires a much higher level of trust with the vendor, but it will end up as a much lower risk since there won’t be the constant stream of change requests that you typically see with a waterfall contract. Besides, if you can’t trust the vendor, why are you working with them?

TIO had a number of issues pop up during their implementation: the CEO was replaced just before the vendor was engaged, and the business sponsor was replaced in the middle of development; however, due to a strong sponsorship and governance team, they were able to weather these storms. In fact, he sees the strength of the governance team as a critical success factor, along with using your “A team” for implementation, finding a committed vendor and engaging the business early.

He had a really good point about making sure that your project managers is not a business subject matter expert and does use an appropriate project methodology such as Agile. The PM is supposed to be the coordinator and facilitator of the entire project, and not an SME that will dive down the rabbit hole of specific business issues and requirements at the first sign of trouble. I’m a strong believer that PMs should manage projects, not gather requirements, write code or most other activities since that distracts them from the project and increases the risk that it will run off the rails when no one is looking; it’s good to hear that at least one other person shares my opinion on this.

They used Agile project methodology and Spiral development methodology, with six-week code cycles. The team was fairly small: seven TIO team members, an internal business reference group (the SMEs, who eventually became the rollout leads), four Appian people onsite, four offshore Appian team members, and four part-time specialists. The project started with Appian as the technical lead, but that shifted through the first three project phases, and now TIO essentially works on its own with no assistance from Appian. They established a center of excellence to assist with taking this success on to other projects, and that seems to be working: the initial project cost them over $3M, and the next one – which is three times more complex – cost only one-third of that since BPM is now built into their enterprise infrastructure. And, at the end of the day, they’re seeing a 30% productivity increase in their initial implementations.

Their biggest challenges were the introduction of Agile and Spiral methodologies, the geographic dispersion of the team, and recruiting the right talent for their remote location; they used internal education both for the methodologies and to grow their own BPM specialists locally when they couldn’t recruit them.

There were several things that they did that he feels contributed to their success, such as daily headline meetings, engagement with the business, fostering team spirit, and highlighting and addressing the riskier requirements early so that they can be tried out by the business and tuned as required. He also felt that Agile was a huge contributor, since there were no more 300-page requirements documents that were either not read or not understood by the business, but signed off regardless. He finished with a few strategic lessons learned: begin with the end in mind, including planning how this will become part of the infrastructure; and pick a big project in order to ensure commitment and executive engagement.

Embrace Lean thinking to enable innovation #BTF09

The morning finished with a panel moderated by Dave West of Forrester, and including Kevin Haynes of Dell and Dave Smoley of Flextronics. West started out talking about the inertia within IT: more than 60% of IT is spent just keeping the lights on, legacy systems inhibit change and vendors are slow to change. There is, however, a wave of change coming, with Agile adoption at 36% and rising, 80% of developers using open source and new software development up by 9%.

Smoley told about their experiences at Flextronics, where Lean has spilled over from manufacturing to IT, allowing them to reduce their IT costs to less than 1% of revenue. They were able to reduce their IT costs by 36%, all while performing some major projects such as a new supply chain management system, a global HR system, a WAN refresh, a data center refresh and implementing a global service desk. He credits Lean with being able to determine what technology is important and what is unimportant to the business, allowing them to cut or rework the areas of waste. Their strategy includes a “just enough” mentality, putting the customer first, trying out hardware and software before they buy it, maximizing asset utilization, consolidating wherever possible, and enabling global collaboration. Projects are prioritized by ROI, and business alignment is done at multiple levels. They avoid single source, aren’t afraid to renegotiate maintenance contracts, and use open source and open standards where possible. They also bite the bullet and actually throw stuff out if it no longer is the best thing for them, which often requires putting people’s egos aside if they were involved in the original development or acquisition of a system that is being decommissioned.

Haynes related what they’ve done at Dell, which has been focused on keeping the lights on rather than innovation, but maintaining the important operations and customer service levels while spending less. Their strategy is focused on decreasing variability, focusing on projects that reduce costs while driving service excellence, and consolidation through virtualization and techniques such as reducing to three standard desktop images. All of this is not just about exciting new innovation, either: it’s just as necessary to focus on better ways to handle the steady-state maintenance projects as well, and automate them where possible to free up resources.

The discussion ranged across both strategic and operational aspects of how Lean is helping both organizations to reduce their IT costs, and way too much information for me to capture, especially since West seems to have ADD when it comes to handing the remote control to advance slides :)  There were some good takeaways about Lean, such as transparent reporting on value and waste, establishing the right team culture around a problem-solving approach, creating structure around value chains, and frequent delivery to allow for constant fine-tuning of the business value.