I’ve had a bit of a remote demo of AWD prior to the conference, but wanted to see how DST presents AWD at a basic level to their customers. They highlighted a number of features:
- Inbound scanned documents, faxes, emails, tweets and other sources
- Forms builder for data capture user interface
- Process design (apparently with BPMN), including service calls and subprocesses
- Work assignment
- Audit and quality review history
- Correspondence generation, based on templates for standard parts of the letter, and allowing for ad hoc text
- Integration with customer database and business rules
- Monitoring dashboards for individuals and teams
I’m not seeing any unusually innovative BPM capabilities in AWD 10 compared to other BPMS, but this reminds me a lot of how BPM is presented at SAP conferences, for much the same reasons: these customers are using DST products that run their current business effectively, and the agile process-centric BPM environment is new (and likely a bit scary) to them. However, by focusing on things that really matter to these BPM newbies – transaction processing, ability to quickly change process models, quality, work monitoring – they’re showing the inherent value in a more flexible environment over their older AWD code-driven environment.
The challenge for DST will be whether these customers will make the jump to AWD 10, or decide to evaluate other BPM systems if this is a complete application rewrite from existing AWD platform versions. If there is a great deal of customer loyalty, or the customers are bound to other DST systems that will integrate more easily with AWD 10, this may not be a case of offering the best BPMS on the market, just the best BPMS for existing DST customers.