We’re 19 minutes into a webinar on “Adding Process Context to BI for Process Intelligence” that is supposed to be featuring Colin Teubner of Forrester, and the sponsor (Global 360) is still talking. Even worse, I’m not completely clear on how Global 360’s new “Business Process Intelligence” initiative is really any different from anyone else’s simulation, analytics and performance management offerings.
Colin did eventually get the floor, and talked about how BPM and BI are converging: at the basic level of implementation, they’re quite distinct, but in advanced implementation, they’re quite tightly intertwined. He spoke about the distinction between data-driven BI and process-centric BI, and how the latter (usually available as part of a BPMS) are sensitive to changes in a process and can self-adjust — hence provide better information about business processes. Colin is pushing for the the idea that BI and BPM will eventually merge into a single product class, which I’m not sure that I agree with: I think that there are a lot of valid data-driven applications for BI that aren’t, strictly speaking, process analytics. It is true, however, that there needs to be better BI integrated more closely with BPM, beyond the relatively simplistic BAM capabilities that are available out of the box.
The webinar was run by Shared Insights, but should be available for replay somewhere via the Global 360 website.