I just received an email from a BPM vendor (let’s call them XYZ so as not to overly embarrass them), as follows:
We are currently gathering feedback from BPM experts on XYZ’s position in the marketplace. As I know you are insanely busy, it would be greatly appreciated if you could answer the following questions below.
Describe XYZ in three words (not using Business / Process / Management)
§ Who are XYZ’s competitors?
§ How does XYZ differentiate itself from its competition?
§ What benefits does XYZ Offer?
§ What are XYZ’s biggest opportunities?
§ What are XYZ’s biggest challenges?
I REALLY appreciate you taking the time to help with this. Please let me know if you need anything or have any questions.
[signed by a person who I have never heard of, with no title attached although I assume it’s somewhere in marketing]
I’m guessing that “BPM experts” at Gartner and Forrester didn’t receive similar emails, and that this is a special email directed at independent analysts, bloggers and other people who they figure are good for a free opinion.