David Sean Lester is leading a session on Communication 2.0 (I think), or the use of digital media as an inherent part of Enterprise 2.0. He has a nicely prepared presentation with lots of lovely graphics, but his presentation is a bit stilted and he tends to read directly from the slides (reducing his own value in the presentation), plus there’s some superfluous video and audio clips interspersed, and I find my attention drifting during a lengthy clip about the alphabet. Aside from the inherent weirdness of someone who entitles himself with three names, Lester doesn’t seem to be at all comfortable leading the session.
This was supposed to be an unconference format, yet we’re all silent gazing up at a multimedia presentation (except for a short hands-on game of scrambled scrabble). And because we only have one room and this is a somewhat noisy multimedia presentation, there was a decision not to run a concurrent session so we’re all here…
Lester’s thesis on the alphabet was thought-provoking: how the alphabet has become embedded firmware rather than software, whether that’s good or bad from a creativity standpoint, and how switching from the printed word to multimedia tends to make us return to the spoken word. [He uses the term “digital media” or “digital bits” instead of multimedia, although technically the electronically printed word is also digital media; what he’s referring to is visual and audio digital media.]
His ending point informs us (no real surprise) that his company can help you to bring this vision to your own company, although it’s completely unclear by the end of the presentation what exactly this vision is. Their website claims that they do things such as “multi-session interactive facilitated learning experiences” and “visual map design of corporate brand activation model” for their clients. This is communication?