A nod to BPM and EA

When I started this blog a couple of months ago, I didn’t give a lot of thought to naming it, and decided just to be descriptive: hence “Sandy’s Biz Blog”. Can you tell that I’m an engineer and not a marketer?

My inner marketing voice spoke up this week — part of the overactive synapse response to the stimulating conference environment — and I had an overwhelming urge to rebrand. Since I’ve been spending a lot of time thinking about how BPM intertwines with EA, I’m giving a nod to Zachman with the new name, Column 2. (For those of you who aren’t EA aficionados, column 2 in the Zachman framework is where the process models live; although BPM is bigger than just column 2, I thought that it was a cool name.)

If you subscribe to this site, you can change to the new FeedBurner feed location here, although I’ll keep the old one active too.

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