What’s in a name?

Just discovered mwd blog through their post about BPEL; they believe that the “business process” part of BPEL is a bit of a misnomer, and that “at the very best what vendors are really representing are definitions of integration processing.” I knew that I was in tune with these guys when I read their earlier post on ESB, which tears a strip off technical marketing types that invent new terms for existing concepts in order to attempt to achieve some sort of marketing advantage.

Their BPEL post also includes a link to a Bruce Silver article about BPM standards that’s definitely worth reading.

One thought on “What’s in a name?

  1. Thanks for the pointer Sandy! And its great to see that you’re keeping us analysts honest…BPM is one of those areas where a lot of “experts” really have no real-world expertise and no context within which to make judgements about the value of the technology.

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