Gartner BPM: Why and How Allianz Uses BPM, Tim Rolfing

The second half of Lomardi’s vendor session is a presentation by Tim Rolfing, IT Director of Allianz of America Shared Services on how they use (Lombardi’s) BPM. Allianz Life is a 3000-person life insurance organization that’s part of the huge Allianz group of companies.

Their initial drivers for BPM date from 2005:

  • The ability to scale efficiently, based on projected increases in premiums and employees.
  • Leveraging common processes, since they had a number of duplicate functions due in part to their growth through acquisitions. They also had 500-700 systems that were in use throughout their organization that needed to be rationalized.
  • Need for transparency into operations, both to have a view of the end-to-end processes in order to look for areas of process improvement, and for real-time operational process monitoring.
  • Employee job enrichment, by automating some of the routine tasks done by people, thereby allowing people to focus on customer-centric activities. This also allowed the human-facing tasks to be done anywhere in the world, certainly a bonus for a company that’s part of a global organization.

They’ve implemented an impressive number of processes in a short time:

  • Securities application processing
  • Money processing for applying premiums
  • Life insurance underwriting
  • Survey response tracking
  • New (insurance) product implementation, which improved the cycle time to implement a new product from over 50 days to 12 days, and removes IT from the critical path
  • Application document search, sort and prioritization within specialty queues to allow SLAs for specific applications to be met; failure to meet the SLAs can result in financial penalities
  • Service recovery and customer complaint handling, including some historical analytics to determine if these have detectable patterns, such as product or broker

They have a number of other ones lined up for implementation in 2008

He ended with some lessons for success:

  • Look for small processes with significant impact
  • Plan for a deployment time frame of no more than 60-90 days
  • Keep the first pilot project simple
  • Follow an iterative methodology rather than trying to boil the ocean in the first version

They keep the BPM project teams small, and have found a great deal of improved efficiency through their implementations. They have a BPM center of excellence that they use to train the business side. The technical teams have done the Lombardi technical training, and found that the week-long training was adequate for their needs. He wouldn’t talk openly about their vendor selection process, but stated that there were significant differences between BPM products. The business owns the process and maps it down to a specific level of detail (in Blueprint, I believe) before turning it over to IT who “move it over to the BPM tool” — presumably, they’re using Blueprint for modeling by the business, which still requires export/import to get to Lombardi’s TeamWorks execution environment, so round-tripping would definitely be impacted.

As an aside, I really wish that Gartner did a better job of publishing presentation on their website, since there’s material from this (and other) presentations that I’d like to review in the future. They don’t seem to publish any of the presentations from the vendor sessions, even those by customers, and half of the regular session presentations are also missing from the site (and presumably the CD in our conference pack) as of today.

Gartner BPM: 3 Milestones of BPM Success, Toby Cappello, Lombardi

Although Gartner really only invites their own analysts and customers to speak in the conference sessions, sponsoring vendors can buy a spot in the vendor session tracks, which breaks down into two 30-minutes sessions: usually one by the vendor themselves, and one by one of their customers. I’m sitting in on Lombardi’s double session, the first part of which is with Toby Cappello, Lombardi’s VP of Professional Services; this will be followed by a session with Allianz that I’ll also stick around for.

Cappello is focused on the cycle of define, deliver and improve, with three components:

  • Setting direction (motivation, organization)
  • Directing work (process, rules)
  • Improving performance (analytics)

He walked through typical parts of each of the define, deliver and improve milestones; nothing earth-shattering here, but he’s really stressing the need for agility in this cycle.

He’s a big fan of hands-on involvement by the business in BPM projects, and feels that business and IT aren’t really collaborating if they’re not sharing the process models. Luckily, that’s something that Lombardi’s products allow you to do reasonably well, and will improve further with their expected mid-year product release that will combine the process model repositories for their software-as-a-service product discovery tool, Blueprint, and their core BPM environment, TeamWorks. There’s delineation of responsibilities between business and IT — basically along the line between processes and services — but they need to be working together on the same model for true collaboration.

Gartner BPM: Getting Started with BPM – Elise Olding

I saw Elise Olding speak at the September conference together with Bill Rosser, and I wasn’t completely impressed, but I think that she was fairly new to Gartner so wanted to take a second look. She’s focusing on three issues in this presentation:

  • How should users assess organizational readiness?
  • How should you initiate BPM and what does a plan for getting started look like?
  • What are the critical success factors to long-term success with BPM?

She breezed pretty quickly past the business process maturity model — again, I thought that Gartner would be focusing more on this — but covered some great points on the importance of corporate culture and change management when implementing BPM: exactly the things that many companies ignore, especially if BPM is being pushed by IT rather than pulled by the business. She makes the point that many factors required for BPM success don’t come naturally to many organizations, and discussed three enterprise personality profiles that determine the approach and goals:

  • Aggressives have an imperative to stay ahead of the pack; they’re trying to seize advantage.
  • Moderates have an imperative to get leverage over their direct competitors; they’re seeking parity in the marketplace.
  • Conservatives have an imperative to catch up with the bulk of the competitive pack; they’re trying to reduce pain and (although she didn’t state this explicitly) probably just stay alive.

She went through the different project roles and the skills associated with those roles: executive sponsor, business process improvement director, business process improvement project lead, design team, subject matter experts, and business process analyst. She drilled in specifically on the executive sponsor role and how important it is to have the right fit: an involved decision-maker with the right motivation and influence across the enterprise.

Next up were the steps for initiating a BPM  project: determining objectives (e.g., agility, compliance), understanding and defining critical processes (e.g., delivering products and services), determining the initial organizational model (e.g., reporting structure for process-specific functions), implementing a “getting started” checklist (14 key project activities that she identifies, e.g., develop business case), and documenting and using the BPM plan (actually just normal project plan/management). She spent quite a bit of time on these five points, and provided a lot of valuable detail and examples; this isn’t rocket science, but it’s good planning strategy that doesn’t add a lot of overhead.

She stressed some key points that apply to any type of IT project, not just BPM:

  • Focus on the right methodology first before selecting even the technology class, much less a particular vendor or tool
  • Projects must be compelling and tied to business strategy, and be prepared to go back at the end and see if the promised benefits were actually achieved
  • Pick the first project carefully: a success here will pave the way for later projects
  • Assign the right resources at the right time, including maintaining continuity of key resources throughout the project
  • Establish governance, but start out with a light touch and add more rigor later

As I mentioned in my review of her previous presentation, her background seems to be focused on strategic IT planning, so that many of her comments are applicable to other technologies, but she’s done a good job of moving from a generic IT strategy to a mostly BPM-focused strategy. She’s really talking about business architecture in this presentation, where BPM is just one of the methodologies and tools that might be used as part of business architecture — she stated explicitly that enterprise architecture is the context for BPM, a view that I’ve been discussing with my clients for some time. Unfortunately, many EA efforts are really more information architecture groups within IT, and they mostly ignore business architecture and other “soft” parts of the architecture.

There was a question about how to reconcile business analysts in both business and IT reporting areas; unfortunately, I think that she misunderstood this as how to reconcile business analysts in business and system analysts in IT, which is a communication issue rather than an organizational issue. I often see the business analyst title used for people in both IT and business, and my feeling is that business analysts belong in the business, although business process analysts should have at least dotted-line reporting to a BPM center of excellence if one exists. I’d love to hear any comments from readers on what they’ve experienced here with where business (process) analysts report and what works best.

Another question was about the role of the executive sponsor, and she had some good comments on how to manage your executive sponsor: establish a service level agreement with them, where they agree to four hours each week of effort, and agree to a specific timeline for responding to requests for decisions. A recommendation of hers, which would be difficult for a lot of people, is to document in the project reports if the executive sponsor is not meeting their obligations.

More live blogging from Gartner

I’m not the only one blogging from the Gartner BPM summit: I ran into David Straus of Corticon at the first break, and he said that he was blogging as well. You can check out his comments on Janelle Hill’s keynote here, which offers a very different perspective, since he addresses how she didn’t cover operational decisioning at a critical component of business processes.

Gartner BPM opening keynote: Janelle Hill

I’m here in Vegas for the Gartner’s 5th BPM summit, and I have absolutely no complaints about the wifi. 🙂 They’re reporting about 1000 attendees here (I’m not sure if that includes Gartner and vendors), and I’m sure that those of us who attend these religiously are hoping that this is not a complete replay of the September show in Orlando.

After a brief introduction by Michele Cantera, Janelle Hill gave us Gartner’s big picture view of BPM, which will be covered in detail in other sessions throughout the conference.  Hill seems to be hitting her stride as Gartner’s face of BPM since Jim Sinur left almost a year ago. She started with the now-familiar view of process improvement over the ages, from Deming and Taylorism through TQM, BPR, Six Sigma and a variety of other methodologies and tools since the 1920’s. This has changed from a focus on scientific management, to computerized process flow, to package applications as best practice, to flexible and adaptive process.

Her view of how BPM might change with any coming recession is the same as most that I’ve heard (and agree with): BPM is likely to increase, not decrease, in tough economic times since it helps organizations to run their businesses more effectively and efficiently.

This talk is definitely a rework of her keynote from the last show (even the last two shows); check that out in case I miss anything. As she did then, she focuses on how BPM — both the management discipline and the technology — can support and encourage innovation within an organization. There is a focus on people within the processes, and how to enhance people’s efforts within a process, not just look for ways to automate the human activities: what Gartner is referring to as “the process of me” (seriously). This is key to innovation in business processes; although she doesn’t use the term “emergent applications”, that’s really what she’s talking about: providing process participants with the experience and tools that allows them to express some creativity about how to get the job done better.

She also discussed the impact of compliance and regulations on processes, requiring greater agility and greater visibility, particularly when dealing with regulatory bodies in multiple countries.

We saw a familiar chart showing how although productivity and efficiency is typically the greatest perceived value of BPM today, that will shift to visibility being the most important benefit by 2012, and innovation being the most important benefit by 2017. That doesn’t mean that productivity and efficiency become less useful, but a baseline expectation will be established for these benefits and they will no longer become the most important thing that organizations get from their process management.

Hill changed tack to talk about why BPM technology matters, and the decoupling of process models from the underlying technology into a model-driven architecture. These explicit process models allow business professionals (usually a trained business analyst, but still someone on the business side) to make changes to the process, providing improved immediacy in linking needs to the executing processes, and providing better visibility into the process to see if the changes to the process are actually improving it. This is the driver for a complete paradigm shift, where the business team now owns the process modelling part of the implementation, and IT adds to those models to provide the necessary technical linkages but doesn’t redo the processes in some other tool: the process that the business modelled is what actually runs. By establishing KPIs on the processes, further process improvements can be tracked against those KPIs, and services can be developed to help meet those KPIs within the process context.

Driving to a model-driven architecture means that processes have to be pulled out of the packaged enterprise applications, where processes have been implicit within the applications themselves. The packaged application vendors are starting to expose their functionality as services, and some are even rolling their own BPM as well as allowing other BPM suites to call their services as part of a larger process orchestration. These enterprise vendors, plus the middleware vendors and the BPM pure plays, are all fighting for turf in the current BPMS space.

BPM involves more than just technology: it takes leaders with vision, disciplined culture, BPM expertise and standards as well as the tools. She focused on how technology leaders (e.g., CIOs) need to contribute to the BPM vision and efforts in order to make it strategic, but I also feel that the business leaders need to make the same level of contribution: bringing the B back into BPM.

Gartner has some standard material that they’ve been using for a year or more on what it means to move from a functionally-driven organization to a process-centric one: align roles and responsibilities to the business processes, not by the functional area; business leaders have end-to-end visibility of the business processes; business rules and processes are changed by the business; and there’s more explicit views of handoffs within the process and other points contributing to process optimization. One key point made here is that cost accounting needs to move from being aligned with the functional area to being aligned with the process steps — I’ve seen first-hand how not doing this can cause tremendous problems within an organization attempting to implement enterprise-wide processes.

There are a number of organization issues when dealing with BPM, not just the technology part. In addition to business leadership from a high level, there will need to be process ownership and support from mid-level management, and explicit change management. As mentioned previously, individual process participants also need to be encouraged to look for ways to improve the process, much like the Lean tenet that allows anyone to stop a broken process and offer an improvement.

Hill talked about the type of people that you need for a process-centric organization: people who “think process”. However, I think that we need to have a greater focus on how to take current teams and imbue them with that process orientation.

She also discussed management actions such as creating a governance framework and BPM competency center, appointing specific business process analysts focused on end-to-end processes rather than by functional area, and creating a real-time management culture that is focused more on a view of what is happening in their operations right now rather than through the rear view mirror of historical reporting. There are some specific actions for IT management as well, starting with recognizing that IT should be enabling BPM, not leading it. There’s a lot of groundwork that can be done even if the business is just starting (or hasn’t yet started) BPM initiatives, such as SOA and service definitions.

Her wrapup was on the value of BPM, looking at specifics of cost/efficiency, time/adaptability, risk/compliance and revenue/innovation — a lot of great points here on where the benefits can be expected.

She also mentioned a good fundamental principle for process improvement that came from a customer during a session that she held yesterday: when considering a process change, be driven by how that change will impact the end customer. Excellent words to live by.