A couple of years ago, EAI Journal — a vendor-supported but generally useful free publication — cast off an overly-constraining name and became the Business Integration Journal (BIJ) (I’m not sure of the exact date, but it was recent enough that if you go to the old EAI Journal URL, it still takes you to the BIJ site). Now, they feel that another name change is in order, and are becoming Business Transformation and Innovation.
I totally understand the switch from EAI Journal to BIJ, since EAI was fast becoming a term that defined only a narrow part of the market, and the publication really addressed the entire range of integration technologies, but my problem with the new name is that it doesn’t actually mean anything.
I would publish a brief excerpt of the editor’s explanation of the new name and mandate, but they don’t allow copying from their PDFs, so you’ll just have to read it for yourself. Basically, it’s along the lines of "first magazine of its kind", "Senior Executives", "working together to quickly adapt to changing business needs", and "maintain competitive advantage". Yeah, yeah. And, they want you to go to the new site and subscribe again, even if you’re already a subscriber, since it’s a "brand new magazine", although when I went to the site, I realized that it’s because they want you to –wait for it — PAY! Even for the digital version! Hahahahaha.
There’s a ton of free information on the web of the same calibre as EAI/BIJ/BTI, including what you’ll find here on ebizQ, on BPM Institute, and even on direct vendor sites such as BPM Basics: short articles, typically written or sponsored by vendors or consultants, that can help to supplement other sources of information such as analyst reports or personalized research. I’m not saying that articles written by vendors or consultants don’t have value, but I am saying that they are fundamentally a form of marketing for the company in question, and I have the same aversion to paying for them as I do to paying for a t-shirt with a vendor logo on it.