Category: conferences

Jim Sinur led a session this morning on dynamic BPM and how to deal with the demands for change. He started with the statement that dynamic BPM is more than just another type of BPM technology, it’s a requirement for a transformational advantage, and took a look at how BPM will become more dynamic in the future.

Change is driven by unexpected exceptions in processes, and patterns of these unexpected events can indicate trends in your business environment that the processes need to accommodate. Typical change cycles in IT, however, tend to be slow and steady, which doesn’t at all match either the business dynamics or the external forces that shape them. Being able to handle these spiky demands drives the requirement for more dynamism in how processes and rules are managed, and drives the requirement for the business to be able to manage these directly rather than having to engage IT for all changes.

Gartner’s definition of dynamic BPM is the ability to support process change by any role, at any time, with very low latency. Change agents include everyone from customers and business people through business and process analysts, and on to architects and developers; if the people at the business end of this spectrum aren’t allowed to make process changes, then they’ll just work around it and invent their own processes using their own tools. This isn’t just about each individual’s personal preferences for how they work, however: if knowledge workers can make changes to their processes, they will tend to make them more efficient and effective, which has enterprise benefits.

A significant part of this is the inclusion of explicit rules within processes, so that scenario-driven rule sets can detect and respond to conditions, even without the process participants having to make those changes themselves: the basis of what James Taylor was saying in his presentation this morning. What used to be monolithic lumps of code can be split into several parts, each of which has the potential to be agile: user interface is managed by portals and the web; decision points are handled by rules engines; paths of execution are managed by BPMS; and data definitions are handled in databases or XML data representations. All of those parts used to be under the control of the developers, but turning it inside out and using more agile technologies allows people to customize their UI, change their rules on a daily basis, modify their processes, and define their own data structures. Dynamic BPM isn’t just about changing process models, it spans requirements, recompilation, data binding, loading and versioning.

There was quite a bit about services composition environments and CEP that I felt didn’t really belong in a presentation on dynamic BPM: yes, you need to have services and CEP in order to build agile processes in the first place, but it seems like filler.

One brief slide on “Web 2.0”, really just a quick laundry list of enterprise social software aspects that could impact BPM, including collaborative process design and execution, but no meat. Sinur merely read the list and pointed out that there are vendors at the showcase showing some of these capabilities. That was a bit of a disappointment, considering that the term “dynamic BPM” is being used by many (including Forrester and several vendors) to describe collaborative processes that are created or modified at runtime by the user.

He finished up with some sensible advice about separating rules and other application components from the processes in order to push towards more agile processes, although not different from the message that we’ve been hearing for quite a while now.

This wasn’t a new presentation: it was mostly recycled material that I had seen in previous Gartner presentations (either at conferences or on webinars) about agile BPM using rules, services and complex event processing. There’s been some new verbiage put around it and a few new slides, but only the briefest nod to the type of user-created ad hoc collaborative processes that represent the most dynamic form of BPM.

Last session of the day, a panel with Jim Sinur, Elise Olding and Michele Cantara on using BPM to survive, thrive and capitalize in a turbulent economy. I realize that this session has the same title as a webinar that Cantara and Janelle Hill did a while back, and there’s a lot of repeat material from that so I won’t bother to recapture it here. There’s a link to the webinar replay in that post, and I recommend checking it out if you weren’t here in Orlando today.

Off to the vendor showcase; that’s it for day 1 of the Gartner BPM summit.

Elise Olding and Carol Rozwell kicked off the afternoon with a session on the hidden costs of unstructured processes: although a lot of focus of BPM efforts (time and money) is on structured processes, as much as 60% of an organization’s processes are unstructured – and probably also unmonitored, unmanaged, unknown and unruly.

Gartner defines unstructured processes as “work activities that are complex, nonroutine processes, predominantly executed by an individual or group highly dependent on the interpretation and judgment of the humans doing the work for their successful completion”, and notes that most business processes are made up of both structured and unstructured processes. Unstructured processes are costing organizations a lot of money in lost productivity, lack of compliance and other factors, and you can’t afford to ignore them. Although most processes aimed to meet regulatory requirements are structured, unstructured processes provide a company’s unique identity and often its competitive differentiation, as well as supporting operational activities.

In order to start managing unstructured processes, you need to get some visibility into them; start by understanding the critical path through the process. This can be a bit tricky, since as you start to map out your unstructured processes, there will be some points at which the process participant just has to wing it and make their own decisions. These are, after all, knowledge workers, and it’s not possible (or desirable) to map every possible process permutation. Instead, map the structured portions of the process, then the points at which it becomes unstructured, but don’t try to overengineer what happens in the unstructured parts. The unstructured parts can be modeled by the notification mechanism (how someone is notified that a piece of work requires attention), the information provided to the participant to allow them to complete the unstructured work, and how the outcome is recorded.

They presented a number of analysis techniques for getting to the heart of unstructured and folklore processes:

• Observe work being done, and challenge tasks that don’t make sense. Keep asking “why”.
• Use storytelling (“tell me what happens when…”) to uncover decision-making logic, methods and best practices: these types of narratives are not well-captured in standard process documentation.
• Analyze the unstructured interactions between people (e.g., customers and CSRs) and extract the themes and patterns. Rozwell wrote a report “Business Narratives Supplement Traditional Data Analysis” that discusses one technique for doing this, although it wasn’t quite clear what it was from the discussion.
• Get clarity around roles and who is the decision-maker in any given process.

There are a variety of different areas of knowledge that you need to consider when analyzing unstructured processes, from identifying what metadata is used for collaboration, to looking at alternative analysis techniques such as mind mapping and social network analysis. Understanding collaborative technologies is also key, since unstructured processes are often collaborative in nature, and make use of the participants’ social graphs.

Their final recommendations are to keep an eye on the technologies that can support unstructured processes, but not to go overboard on monitoring and managing these processes.

Alan Trefler of Pegasystems gave his traditional lunch address – entertaining as always, starting with a “White Rabbit” audio clip – with an Alice in Wonderland theme of how we have to chase our business goals down whatever rabbit hole that they disappear down. Continuing on the theme, he contrasted the “one pill makes you larger” end of the spectrum with monolithic applications, and the “one pill makes you small” end of point solutions, and how you need to look at something in the middle. Don’t be afraid to ask for advice (even from hookah-smoking caterpillars), watch for those delusional Mad Hatter software salespeople, and be sure to meet the needs of the Red Queen boss lady so that you don’t get your head chopped off in the process.

Trefler is a former chess champion, so it’s inevitable that he introduced an Alice-themed chess analogy when examining his recommended steps for implementing BPM:

• Directly capture objectives, so that your BPM implementation is focused on business intents and goals.
• Automate the programming: the computer can write code much better than human beings, which is much less expensive in the long run even if off-shoring development appears to make it cheaper up front. In other words, use a system that allows for model-driven development and zero-code (or near-zero-code) deployment.
• Automate the work wherever steps can be automated.

I love the term that he introduced: “heritage systems”, which are just legacy systems that we like a little bit better, probably because we’ve wrapped them to allow them to be more easily integrated with other systems and processes.

For the next couple of days, I’m at the Gartner BPM Summit in Orlando. Jim Sinur and Janelle Hill gave the opening keynote this morning on BPM in times of rapid change, starting with a view of the global economy: basically, it’s down this year, although not as bad as expected, and the leading economic indicators are starting to trend up.

Gartner did a survey of CEOs in late 2008, and found that their top priority is shifting back from cutting operating costs to increasing revenues, although only by a slim margin. The resulting message: the time to return to business growth is now, and leveraging BPM to assist growth can provide a first-mover advantage if the economy does trend up in 2010 as predicted. BPM still provides assistance in restructuring operations (including mergers and acquisitions) and cutting costs that goes along with a down economy, so you might as well leverage what you’re already using to cut costs, and start looking forward and repositioning for growth. In many cases (in my experience), improving business processes using BPM has the impact of reducing costs of the specific processes, which can either translate to reduced operational costs through reduced headcount, or increased revenues due to the increased capacity of the process to handle new business: these are just two sides of the same process improvement coin.

Going into 2010, most large enterprises have already completed their cutbacks – reduced headcounts, reduced infrastructure, renegotiated contracts and elimination of redundant technologies – but their budgets are going to be pretty flat. If you already have a BPMS in your organization, then this might mean some incremental expansion, but if you don’t, you need to look at how to justify the technology acquisition. Fortunately, that’s getting easier as the capabilities of the BPMS products expand: consider the value of process modeling (reduced redundancy and better use of people in the process) as well as process and application orchestration (automating the linkages between many existing applications) and composite application development environments (bringing together many applications into a single user view).

Focus on improving processes that defend revenue and cash without impacting customer experience, such as order-to-cash, sales processes, and customer service. Depending on your industry, this could also be the time to take some risks in order to gain that first-mover advantage: reconsider institutionalized behaviors and what you might think of as best practices, and see if there’s an innovative way to improve processes that provide a competitive edge. There should be no processes that are immune to change: challenge the status quo. I see this all the time with how companies are embracing social media in addressing customer relationships: the ones that are successful at it are those that throw away all the old ideas about how companies communicate and interact with their customers. These customer-facing processes are no longer about executing transactions, they’re about coordinating social interactions and developing social relationships.

The hot button these days is unstructured processes (which I’m sure that we’ll hear a lot more about this week), and how some new BPMS functionality allows for dynamic collaboration instead of, or within the context of, a structured process. This provides methods for gaining visibility into processes that might exist now only in email or other ad hoc methods, and likely aren’t managed well in their current state.

It’s not good enough, however, to use old-style BPMS/workflow products: you need to be considering products that have model-driven development, composite application development, process discovery and optimization, and customized dashboards for different roles and personas within a process. Otherwise, you’ll just be stuck back in the same old waterfall development methodology, and won’t achieve a lot of benefit from BPM. Interestingly, Sinur and Hill highlighted three specific products to show examples of what they consider BPMS innovation: Vitria’s composite application development, Pallas Athena’s process discovery and simulation, and Global 360’s persona-based user interfaces.

In the recession of the 1980’s, business process reengineering was a high-profile, strategic activity with top executives involved; as the recession eased, the executives’ interest in BPR waned. The same cycle will repeat now: executives are very interested right now in process improvement and BPM, but that’s not going to last when the economy starts to recover, so you may want to take advantage of their interest now and get something going.

You can track the Twitter backchannel for the Gartner BPM summit here.