George Colony on the CEO’s brain #BTF09

George Colony at Forrester Business Technology ForumWe had a brief address from George Colony, CEO of Forrester, on changing from IT to BT, with one key message: if your CEO doesn’t understand what you’re talking about, then you’re probably not using “BT speak”.

The CEO is focused on two things: higher profits, and revenue growth, and you need to translate your projects and technology strategy into those terms, or risk being marginalized within the organization.

A brief 10-minute address, but a good message.

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