I listened in on a webinar today that included six different BPM vendors discussing intelligent BPM for the enterprise. It’s a bit unusual to have several different vendors on the same presentation; here’s who was there:
- Jeremy Westerman, TIBCO
- Brandon Baxter, Lombardi
- Russell Keziere, Pegasystems
- Miko Matsumura, Software AG
- Simon Clephan, IBM
- Ryan Licari, IDS Scheer
Not surprisingly, this was structured as six separate mini-presentations on a similar theme.
Westerman started with an overview of TIBCO’s product suite, then drilled in on their BPMS and its functionality. Unfortunately, except for a brief look at one of their well-publicized case studies, nothing more interesting than a product brochure, although it is good to see them playing up the role of their Spotfire acquisition as a much more capable tool than standard business activity monitoring. It was also 21.5 minutes into the webinar by the time that he finished, then they took Q&A on his presentation for another 11 minutes. The whole thing has a “canned” air to it, and I suspect that it was all pre-recorded including the Q&A, without the vendors ever being on the line together.
Baxter’s presentation was better, since it focused more on what you want to do with a BPMS rather than just listing the capabilities of their product, but each of the important features that he highlighted are well-served by Lombardi – no big surprise. 🙂
At 45 minutes into the presentation, we’re still on the 2nd of six vendor presentations, and so far the whole thing has been fairly content-free if you strip out the part where they just talk about what their product does. I viewed the slides for the remaining presentations and saw more of the same, so I bailed.
It’s probably pretty clear that I don’t recommend watching this webinar unless you want to hear a sales pitch on six different products. Since I was writing this as I went along, however, you get to hear about it. I really hope that the vendors didn’t pay a lot to be on this webinar, because I can’t believe that it will bring a lot of value to them.