Applying the successful strategies of social networks to the enterprise #e2conf

Aaron Levie of Box.net is presenting in the last breakout slot of the day, looking at how to apply the lessons learned in consumer social networks to how these can be applied within the enterprise. He started on the ideas of speed (as in speed/ease of sharing information), community and openness as key features of the consumer web, then went on to discuss why traditional enterprise software isn’t social, based on these three measures. Okay, a bit of a simplistic and technology-focused view, but let’s run with that for now. Also conveniently supports why you would use a service like Box.net…

This was followed by a pretty lightweight list of how this could be applied in the enterprise, but nothing earth-shattering. For a presentation that was supposed to be about content-centric social networks, it was remarkably content-free.

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