In an amazing reflection of the economic times, Lombardi announced today that their user conference, Driven, will not be taking place in Austin as originally planned, but will be an online conference. From their email update:
For the last few weeks, we have been talking to customers all over the world about Driven – our annual user conference. The feedback has been consistent – people want to come but many companies are under travel restrictions.
So, we have decided to change the format for Driven this year. Instead of you having to come to Austin, we are going to bring Driven to you. Think of it as Driven without the travel. Actually, we are calling it Driven Online.
I assume that this means that the attendance numbers just weren’t shaping up as expected, and they had to make a tough decision to cancel the onsite conference.
It’s still the week of April 20-24th, but the content is severely restricted: a single one-hour webinar each day at 11am Eastern. It’s live, so that there will be a Q&A session at the end of each webinar, but this amount of content doesn’t even begin to come close to what would be at a real conference.
It will be interesting to see what other conferences end up cancelled this year; I can’t believe that this will be the only casualty.